Capitalismâ€a Propaganda Story Essay

Michael Moore is the Leni Riefenstahl within recent memory. Or on the other hand, maybe he would be better portrayed as a Bizzaro World Leni Riefenstahl, on the grounds that while she propped up with publicity the political forces of her time, Moore utilizes similar procedures to cut down the forces within recent memory, be it GM (Roger and Me), the firearm campaign (Bowling for Columbine), the administration (Fahrenheit 911), the medicinal services industry (Sicko), or free venture (Capitalism: A Love Story). In this most recent portion in his proceeding with arrangement of what’s amiss with America, Michael Moore trains in on his greatest objective to date, and the outcome is a fiasco. The narrative isn't close to as amusing as his past movies, the music determinations appear to be imagined and level, and the alters and advances are ungainly, wooden, and not close to as viable as what we’ve generally expect from the debut documentarian (Ken Burns in any case) within recent memory. Furthermore, in particular, the film’s focal proposal is terrible to the point that it’s not off-base. In the first place, let me admit that despite the fact that I have couldn't help contradicting the greater part of Michael Moore’s legislative issues and financial matters all through his vocation, I have altogether made the most of his movies as gifted and viable masterpieces and publicity, never neglecting to snicker †or be sincerely upset †at all the spots crowds are signaled to do as such. My willing acceptance of difficult ideas incredulity that empowers me to take such a great amount of joy from works of fiction, doesn't generally work well for me when maneuvered into the story circular segment of a narrative. In this manner it is that with his past movies I have left the performance center rankled at very similar things Moore is †¦ until I focused in and did some reality checking of my own, so, all in all Moore’s proposals disentangle (with the conceivable special case of Bowling for Columbine, his best work as I would like to think). In any case, with Capitalism: A Love Story, Moore’s propagandistic props are so straightforward and imagined that I always was unable to suspend mistrust. What was particularly rankling about Capitalism: A Love Story was the treatment of the individuals at the base finish of the financial range. The film is secured on two expulsion stories devised to pull at the heart strings. One family shot the removal procedure themselves and sent the recording to Moore in trusts he’d use it (many are called, few are picked), and the other was shot by Moore’s team. The message of both is conveyed with a sledge hammer: Greedy Evil Soul-Sucking Bankers (think Lionel Barrymore’s detestable Mr. Potter in It’s a Wonderful Life) are hurling out onto the avenues of America poor blameless families who are survivors of conditions not of their creation. Why? To begin with, on the grounds that this is the thing that Greedy Evil Soul-Sucking Bankers accomplish for the sake of entertainment on ends of the week. Two, on the grounds that the financial emergency caused exclusively by said investors has made it incomprehensible for families to make the installments on those subprime credits they were fooled into taking by those equivalent brokers, who themselves were suckered into a Ponzi-like plan concocted by Alan Greenspan and his Wall Street/Federal Reserve amigos to reclaim the homes completely possessed by (first) the older and afterward poor people. In the fine print that the investors painstakingly slipped past the older and the poor for these subsequent home loans and subprime advances, the agreements said that the rates on factor rate credits could go up, and that the house was security for the advance with the end goal that if the advance installments are not made the house is dependent upon dispossession and repossession by the bank (which is the thing that the financiers are trusting occurs). In Michael Moore’s perspective, a goodly segment of the American individuals are oblivious, uneducated, confused pinheads too inept to even think about realizing the major rule of a credit: you must have insurance to make sure about the advance! No guarantee, no credit. You state to the broker â€Å"I might want to take out a loan.† The investor says to you â€Å"what do you have for collateral?† What occurred in the lodging blast was that financiers loosened up their guidelines for what they would require for insurance (and salary, resources, and so on.) on the grounds that (1) the legislature advised them to do as such and vowed to cover their misfortunes on the off chance that it didn’t work out, and (2) they needed to get more cash-flow; and borrowers needed to partake in the money dairy animals that everybody was draining, from singular house flippers searching for a fast buck, to customary families needing additional money for renovating, educational cost, or whatever, to contract monsters needing corporate development. And all were driven by a similar thought process: covetousness! Truly, voracity. Those ousted families knew totally well what they were doing when they openly decided to climb onto the lodging air pocket and have a good time with it. I have an a lot higher perspective on the American open than does Michael Moore. I don’t think the American individuals are so idiotic or uneducated that they didn’t comprehend what they were doing. This wasn’t advanced science. It was even on TV, the ne in addition to ultra of mainstream society! I well viewed An and E’s TV arrangement Flip This House, and perusing each one of those magazine articles and make easy money books on the most proficient method to make a fortune in the land market, and thinking â€Å"wow, everyone’s getting rich aside from me; how might I get in on the action?† What I felt is, I’m certain, what heaps of individuals felt. I investigated making sure about a second home loan on my home so as to fabricate a second home on a lacking part of my slope property, and afterward offering it to turn a clean benefit. Everybody was doing it. What could turn out badly? All things considered, first of all I thought, imagine a scenario in which it takes more time to manufacture the home than I anticipated. We as a whole skill moderate development ventures can be. Would I be able to make the installments on the second home loan for an extra a half year to a year? Also, imagine a scenario in which I couldn’t sell that subsequent home. Would I be able to make the installments on the new advance inconclusively? Imagine a scenario in which my pay diminished rather than expanded, similar to it was at that point (and, consequently, did †¦ drastically. What's more, what might occur in the event that I couldn’t make the installments? The ap propriate response was self-evident, and it wasn’t in the fine print: I could lose my essential home. Disregard that! Making a benefit on a subsequent home would be decent, yet losing my first home would hurt well more than twice as much as causing a benefit on the subsequent home would to feel great. That’s a fundamental rule of hazard avoidance: misfortunes hurt twice as much as additions feel better. Presently, I’m not so much a hazard loath person (I surrendered a protected vocation as a school educator for an unreliable profession as an author and distributer), yet even I could see the inborn dangers included when the home you live in could be removed. My slope remains sagebrush and wild grass. Shouldn't something be said about the individuals on the opposite finish of the financial range †the investors and Wall Street head honchos? Why aren’t they being removed. Presently, given that I’m a libertarian, you may anticipate that me should go to the barrier of Corporate America. Not really. Here I am in finished concurrence with Michael Moore that, as I’ve been stating since the day it was first articulated, â€Å"too enormous to fail† is the extraordinary fantasy within recent memory. None of these goliath partnerships †GM, AIG, Bank of America, Goldman Sachs, et al. †ought to have been rescued. Truth be told, they ought to have been permitted to fall flat, their stocks go into the latrine, their representatives hurled out on to the overlaid lanes of lower Manhattan, and their CEOs scattered to fill in as welcome agents at Walmart. They bet and lost on each one of those protections, packaged protections, subordinates, credit default trades, and other â€Å"financial tools† that I’ll wager not one out of many Wall Street specialists really gets it. On the off chance that you truly have confidence in free endeavor, you should acknowledge the opportunity to lose everything on such bets. These CEOs and their corporate toadies are simply government assistance sovereigns who cling to the maxim â€Å"in benefits we’re business people, in misfortunes we’re socialists.† Sorry folks, you can’t have it the two different ways without defiling your ethics, which you have, alongside the legislators you’ve paid off, persuaded and in any case constrained to your offering. The arrangement? I have my very own few recommendations, however Michael Moore’s arrangement is past peculiar: supplant private enterprise with vote based system. Uh? Supplant a monetary framework with a political framework? Indeed, even the à ¼ber liberal Bill Maher was astounded by that one when he facilitated Moore on his HBO appear. How does a majority rule government produce vehicles and PCs and web crawlers? It doesn’t. It can’t. Free enterprise: A Love Story, closes with an astounding film cut that Moore found of President Franklin Roosevelt perusing from his never proposed second Bill of Rights (he kicked the bucket not long after and the report passed on with him). Remembered for the rundown are: The privilege to a helpful and profitable employment in the ventures or shops or homesteads or mines of the country; The option to win enough to give sufficient food and dress and amusement; The privilege of each rancher to raise and sell his items at an arrival which will give him and his family a conventional living; The privilege of each agent, enormous and little, to exchange a climate of opportunity from out of line rivalry and control by imposing business models at home or abroad; The privilege of each family to a better than average home; The privilege to satisfactory clinical consideration and the chance to accomplish and appreciate great wellbeing; The privilege to sufficient assurance from the financial apprehensions of mature age, affliction, mishap, and joblessness; The privilege to decent training. That’s pleasant. To this rundown I would include a PC in each home with remote Internet get to. I’m sure we could all consider a lot more things â€Å"under which another premise of security and flourishing can be built up for all †paying little heed to station, race, or creed,â�

Time The Final Frontier Essay Research Paper free essay sample

Time: The Final Frontier Essay, Research Paper The worldly universe wherein we live includes all that we know. The entirety of our comprehension originates from a trust of five and a half billion individuals that have no idea where they originated from, and no idea where they are going ; a vast expanse of visually impaired prima dazzle. A basic constituent of this world exists in a signifier that is neither certifiable, nor perfect. This purportedly ideal signifier of estimating, known as clasp, runs our lives until we fall so a long ways behind that our natural structures in the end give out and expire. This unmerciful gadget, depicted in three signifiers, days gone by, present and future, pushes on as you read these words. These three straightforward words hold all the intensity ever known on Earth. They are the key components to our lives each piece great as the articulation that keeps us mortal. Without it, potentially, we could non be ; perhaps we would go everlasting, similar to Gods. We will compose a custom paper test on Time The Final Frontier Essay Research Paper or on the other hand any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page At present, we are all in the strategy of looking to help through something ; an endeavor, activity, or lack thereof. At some random case, the current exists. One can take any moment ever, and, at some clasp, it had existed in the signifier of the present. In addition, in the leader of the individual recovering this moment in the days gone by, it exists as these days in that impossible to miss memory. How might we cognize that the meaning of the word these days truly sets up this squint of an eye in cut? The squint of an eye itself just goes on to no end cut before ensuing minutes follow. How might one determine what a word implies in the event that one can non distinguish the item it speaks to? Directly as one understands what this current comprises of, it leaves his universe, another current moment supplanting it, going before it is understood each piece great. This strategy has ever happened, ever will. All social orders have indiscriminately acknowledged this exclamation of neer cognizing when 1 can swear this artificial idea to be in any signifier yet hypothesis. The entirety of the history we would perchance be able to accept to be decidedly obvious is that of what we experience. By what method can we as people fillied with negativity consummately acknowledge as truth the alleged realities just handed-off to us by outsiders? The entirety of the course books, paperss, and addresses contain the two pervasions of opinion and, all the more essentially, second manus chronicles of an occasion one can non see first manus. In this way, these days is the solitary edge in cut that the present human race can pledge to the full as evident. Both the days of old and the great beyond, for various grounds, separate from the present due to the way that one can non assume that they ever have taken topographic point, or ever will. Generally, the past comprises of minutes that have lived and passed on. It introduces itself as a twine of dead nowadayss. Just two things connote the days of old: memory and past tense. In no other way of thought can one express days of old. Regardless of whether one could perchance return into cut, that individual would neer truly make the days of old, for when that solitary arrives at any moment in cut, in their place of position, they are in the present. In this way, one can just envision the past, yet can neer go it. This is the explanation that refutes the being of the days of old. One can neer achieve it. On the different manus, one can achieve the nearby from this point forward. One can non even be sure that the days of old, even the most recent couple of seconds, ever has existed. In the event that God, or whatever made the presence, did as such at this truly case, and made the recollections that all of mankind have at the present time, humankind would neer cognize in light of the fact that they recall numerous mature ages worth of the ‘past.’ In this twisted way of thought, past and future merge ; with the uncertainness of whether each had or will ever be. Past contrasts with the great beyond for three different grounds as great: , suspected, future tense, and unrestrained choice. Many think about the past as a progression of mistakes, a juju doll for any to cut. With tokens of disappointments and openings non taken, universes have a tendency to deal with the days gone by as a load of residue that will non suit far from anyone's regular field of vision. The past may look spoiled, yet the great beyond holds unbounded prospects. In no other circle of clasp does through and through freedom take wellbeing. The endorsement, and exclamation, of through and through freedom holds all the positive, or negative, risks that immerse a detached head. The great beyond exists for two boss grounds: to take up cut in any case squandered, and for a vacant record to do up for the losingss in the days of old. The uncertainness of whether or non tomorrow, or the next second for that undertaking, shows up should simply come as a support toward the ictus of the best throughout everyday life. In the demonstration of figured, one must use future tense to delineate activities, needs, and In the thought system, the outcome exists in the great beyond which the individual quickly assaults, simply the thought stays in the hypothetical realm of the present. When the subject arranges the moment in cut and the activity, which other than requires tremendous thought, the great beyond moves to appear, the activity takes topographic point, and the emergence of the moment into history takes topographic point. No realized homo has found the solution for cut. The universe ages independent of what mankind does to look to stop it. Alongside this universe, all the creatures inside it other than succumb to the numerous cruel medicines of clasp. Not only the demonstration of maturing, however the unexpectedness of the present, the distress of the days of old, and the uncertainness of the great beyond. In a vast expanse of clasp, individuals both acknowledge and dread mortality. In a universe without cut, regardless of whether life could be or non it is uncertain. The request is, do we risked our being for an open door at ever-enduring life?

Using the Science of Persuasion to Become a Successful Entrepreneur

Using the Science of Persuasion to Become a Successful Entrepreneur Have you ever thought about what it takes to sell a product successfully to potential customers? Well obviously, in order to make a sale, salespeople often have to make the product appealing to the eye of the customer not just by describing its benefits but also persuading the customer that purchasing that particular product would definitely be worth their while.Now when we say that a salesperson must make the product appealing to the eye of the customer in order to make a sale, it does not involve ‘tricking’ the customer into making a purchase; instead, it refers to the fact that the salesperson must make use of the persuasion technique to convince the customer.You must be thinking about how you can also use the science of persuasion to become a successful entrepreneur or marketer; so here is everything you must know about the science of persuasion in order to master it. © Shutterstock.com | GraphicworldIn this article, we will learn 1) the principles derived from the science of persuasion that help doing business as well as 2) essential persuasion techniques that are used in fundraising and commercial advertising.THE PRINCIPLES DERIVED FROM THE SCIENCE OF PERSUASION THAT HELP IN DOING BUSINESSAn American Psychologist at the Arizona State University named Robert Cialdini was the brilliant mind that came up with the key principles of persuasion. He wrote a book in which all the key principles were discussed in detail, ‘Influence: The Psychology of Persuasion’ in 1984. Till date, Robert Cialdini’s book on persuasion is considered a bible that every marketing expert reads at least once before designing a persuasive marketing strategy.According to Professor Cialdini, it neither takes luck nor magic to influence someone. In fact, there is a whole science to it based on the six universal principles that can be used to influence people easily and eff ectively. If you ask most people, they cannot exactly explain how and why they made a decision to buy a particular product.But over a period of thorough research done for almost 30 years, Robert Cialdini proposed six different steps that may be implemented in a marketing strategy to influence the thought process of the potential customers. The six universal principles of persuasion are reciprocity, consistency, and social proof, display of authority, likeability and scarcity.Till date, Cialdini’s book has been listed on the list of Business Bestsellers List of New York Times and has landed a spot on the list of 75 Smartest Business Books list by Fortune Magazine. This brilliant marketing psychology masterpiece has been translated into more than 26 different languages and has sold more than 200 million copies over the years.If you are still not sure where the science of persuasion can be applied, here is what you need to know. Anyone from an entrepreneur to a salesman to recruiters , marketers, advertisers and fundraisers implement the persuasion technique to convince people without making any faulty promises. Take a look at the detailed explanation on each of the six different principles of persuasion and how they are helpful in running a successful business. However, it is important to understand that using these principles for selling shoddy goods unethically may backfire and result in a huge loss. So, entrepreneurs must always use this influence technique while upholding all the tenets of good business ethics.#1: ReciprocityHumans have a tendency to return favors, repay debts and treat other people on the basis of how well they treat them. The idea of reciprocity is simple yet profound for it explains how we would want to offer discounts and concessions to others if they offered them to use in the first place. The reason why we tend to behave this way is because humans feel uncomfortable knowing that they are indebted to someone. For instance, if one of yo ur coworkers assists you in completing a difficult task that you otherwise would not be able to do on your own, you automatically want to help them the next time around when your coworker is in a similar situation.Similarly, in the world of marketing, it is believed that distributing free samples, information or simply making your customers feel valued is important because it makes them want to reciprocate by building a positive association with your brand in their mind.A 2005 experiment was carried out by a social scientist named Randy Garner, who tried to get people to respond to a survey simply by using sticky notes. One-third of the respondents to the survey received a handwritten sticky note that requested them to complete the survey while the second group of respondents got a blank sticky note, and the third group received nothing. The results showed how a thing as insignificant as a handwritten sticky note had the power to make the highest percentage of respondents to complet e the survey with a response rate of 69%. While only 34%, respondents made an effort to fill out the survey without receiving a sticky note.The principle of reciprocation, therefore, has a significant impact on the psyche of the potential customers. If they receive a free sample or an unexpected gift, they are more likely to listen to what benefits the product offers or donate generously to a cause. The gift may not be pricey, but the impact that it will leave on the minds of the customers will be far greater than the price of the gifts given.#2: ConsistencyAccording to Prof. Cialdini, we crave consistency in everything we do; especially our commitments. This is one of the reasons why we feel more inclined to fulfill our commitments once we have made a verbal or written agreement. Prof. Cialdini believes that humans strive to remain consistent with their commitments while keeping in mind pre-existing values, attitudes, and actions.In 1987, an experiment was carried out on the Electi on Day â€" Eve where potential voters were asked if they would vote or not and to provide reasons for their decision, by a social scientist named Anthony Greenwald. 100% potential voters said that they would cast their vote, but that was not the case when the Election Day arrived. 86.7% potential voters went to their respective polling stations while only 61.5% of those who were not asked went to cast their votes; thus showing how consistency affects our decisions.Since people strive to remain true to their word, marketers can make sure that the customers follow through with a purchase or any required action by having them commit to it. Once coworkers or customers commit to doing something publicly, there are higher chances of them fulfilling their commitments.However, using the principle of consistency is not a piece of cake, and there are certain technicalities that one must fully understand. For instance, in order to get a higher response rate from your target audience, it is imp ortant to have people say ‘Yes’. For instance, never say something like ‘Please call if you are not able to come’ instead, ask a question to which you can have them respond to in the affirmative like ‘Will you please call if you have to cancel?’ The answer to this question will automatically be ‘Yes’ and so, you will have them more powerfully committed to an action.Another important consideration that you must look into when applying this principle practically is that age plays an important role in how we value consistency. The older you get, the more inclined to are to keep your word; making it more difficult for older people to change.This piece of information is very useful when designing marketing strategies for older customers in the corporate world. A 2005 study ‘Evidence of a Positive Relationship between Age and Preference for Consistency’ authored by Stephanie Brown showed that as you age, you become more ‘set’ in your ways and resist change.The only solution to addressing this problem and making older customers more receptive to a new idea or product is to praise them for the ‘good’ decisions they have made in the past. Marketers must build links and connections between the values they hold close to their heart along with new purchases that are consistent with their values and preferences.#3: Social ProofWe all believe in one thing â€" ‘safety in numbers’. We are more likely to work late if everyone in the office stays back. Social proof is how our decisions are affected by what others are doing. Whenever you are uncertain about making an important decision, you tend to look at what others are up to; this is how your decision is affected by the actions and decisions of your peers.Cialdini believes that social proof is the very reason why laugh tracks exist in comedy shows. In order to test how people’s decisions are more likely to get influenced by what others are doing, Cialdini carried out an experiment with his co lleagues. The experiment was simple â€" they tested four types of signs in order to gauge which sign would encourage most people to reuse towels during their stay at Arizona Hotel. The four signs stated the following:Environmental reasons are what make visitors at Arizona Hotel reuse their towels.A portion of the laundry would be donated by the hotel to support an environmental cause.The hotel had already donated money to save the environment and encouraged visitors to help in supporting the environmental cause.Most visitors reused their towels at least once when staying at Arizona Hotel.The results showed that the fourth sign that stated ‘most visitors reuse their towels at least once when staying at Arizona Hotel’ influenced 48% of visitors to take a similar action and reuse their towels. This shows that we are more likely to comply with a request when we already know that others are doing it. This cost effective strategy helped Arizona Hotel in saving a significant amount of money each year.Now this key element of social proof can easily be used by marketers when persuading new customers to make a purchase by using testimonials from satisfied customers. Once potential customers read testimonials from happy customers, there are higher chances of them becoming new customers themselves.#4: Display of AuthorityWe feel a strong sense of security when we know that a product or service is endorsed by a highly qualified professional or expert in the field. For instance, pharmaceutical companies usually get their medicines endorsed by famous doctors, physicians, and surgeons in order to create a strong image of the brand and build credibility.A psychologist named Stanley Milgram conducted an experiment in 1974 to test how authority affects our decision-making process. In the experiment, people were asked to shock victims whenever they gave wrong answers to certain questions asked. The ones who were responsible for shocking the victims were made to wear white lab coats to exhibit high level of authority. The participants said that the shocks given were increased 15 volts in terms of intensity each time the respondent gave a wrong answer. In reality, the shocks were only imaginary, and the respondents were only acting. As shocking the victims continued, the respondents faced high levels of discomfort until they finally screamed and demanded to be released.It was found that surprisingly only two-thirds of the participants ignored the screams of their victims and inflicted a full dose of 450 volts. Milgram was of the opinion that the real culprits of this experiment were the participants who were unable to defy the orders of their boss who urged and directed them to perform their duties despite the physical and emotional pain caused by them.In the world of business, marketers can build a strong image of their brands by having them endorsed by people of high authority in their respective fields. For instance, women are more likely to buy a cosm etic product of so and so brand if it is endorsed by a famous female celebrity.#5: LikeabilityAccording to observations and research done by Cialdini, likeability is another key element that affects our decisions greatly. People usually say ‘Yes’ to those whom they like or aspire to be like them. We also tend to favor those who are good looking and similar to us. Likability affects our decision-making process so much that even having the same name as someone may increase the chances of making a sale.In 2005, Randy Garner conducted an experiment to see how we react to those around us who share certain similarities with us. The experiment involved sending surveys to people with a note signed by someone with a similar name to theirs. For instance, Robert Ames may receive a note from Bob James.The result of the experiment was quite astounding. It showed that people were rather likely (56%) to fill out survey forms sent to them by someone with a similar sounding name. The question no w remains, how can marketers use the principle of likeability to increase their sales by persuading their target audience effectively? The answer is simple; they can relate to the audience by reporting honestly how similar the people who are providing these products and services are to their target audience.Marketers should stress on the fact that the people who have designed the products or services are well aware of the people’s preference, dislikes, challenges, and expectations.#6: ScarcityThe principle of scarcity indicates that we tend to go for products that are available in a limited quantity in order to boast its uniqueness. For example, there are higher chances of you buying a product when you know it’s the last piece left or when you know the promotional offer is going to end soon.Simply put, the less there is of something, the higher the value it is perceived to have. The principle of scarcity can also be applied in creating a foolproof marketing strategy by emphasizi ng the unique qualities a product has or the potential for a wasted opportunity when the product is not bought instead of just advertising the salient features of the product. ESSENTIAL PERSUASION TECHNIQUES THAT ARE USED IN FUNDRAISING COMMERCIAL ADVERTISINGThe science of persuasion is not limited to the business world only where you can apply the six techniques simply to ‘up’ the sales volume. In fact, it can be used effectively to raise funds for a cause or a new startup too. Here we have come up with considerations you must look into when raising funds keeping in mind the principles of persuasion by Robert Cialdini.Reciprocity â€" Do not always try to get something out of the investor; try to give something of value in return too.Social Proof â€" When an investor wants a huge chunk of equity in your business, do not take it lightly. Having a few investors on board will automatically bring in new investors.Likeability â€" Always begin the first meeting by appreciating the op portunity given to you by the investor. Try to find something that you truly find admirable about your prospective investor.Authority â€" When you meet your investors, establish your credential as soon as you can to create a credible image in the mind of the investor.Now when it comes to persuasive ads, here are some key elements in which the science of persuasion is used.A short, memorable, positive slogan;A strong narrative story;From what perspective the target audience sees the action;The color psychology used the color scheme;Who is given the power in the ad and who isn’t;The subtext of the ad.Worldwide ads that highlight success stories like that of Pantene are no accident. They are executed and created carefully by implementing the principles of persuasion in their commercials after thorough research. The four main persuasion principles are the endorsement, appeal to emotions, solutions, and character/storylines.Appeal To Emotion This technique focuses on eliciting positiv e associations with a brand by leveraging the power of emotions. Such ads stir up desirable emotions in the viewers and focus on nostalgia, security, happiness, relaxation, sadness, intimacy, etc.Endorsements â€" Endorsements give an extra nudge to those potential customers who are still in limbo when it comes to making a purchase. Testimonials by people of authority or happy customers can make a world of a difference.Characters/Storylines â€" Powerful storylines involving imaginary characters can be used to attract and engage the customers enough to recognize the benefits and advantages of using a certain product. Depictions and stories of the everyday lives of people also help in making customers interested.Solutions In our problem riddled world, solutions are more than welcome. By showing a positive relationship between a product and the problem it solves can easily make a product more attractive in the eyes of the customers and make them purchase it.You now know the secret that has helped thousands of businesses reach the pinnacle of success â€" the science of persuasion. You too can reach out to your target audience more effectively by using the six principles of persuasion. However, you must never use the persuasion technique to deceive people and trick them into buying shoddy goods as it will bring down the credibility of your brands instantly and kill the pristine image of the company in the mind of the consumers.